Today, FDA sent a warning letter to JUUL Labs for marketing unauthorized modified risk tobacco products (MRTP) by engaging in labeling, advertising and or other activities directed to consumers, including a presentation given Juul gets FDA's OK to keep selling tobacco and menthol e cigarettes CNN FDA Authorizes Juul E Cigarettes in Tobacco and Menthol Flavors Tobacco Reporter The Food and Drug Administration has authorized Juul Labs to keep its e cigarettes on the market, a major reversal after the agency completely banned the company's products in 2022.