JUUL Labs Sues the FDA Over E cigarette Ban BREAKING: Juul is making its official comeback. After being sidelined for over three years due to regulatory concerns, the FDA has now granted the company full approval to resume selling its flagship FDA approves Juul's tobacco and menthol e cigarettes Reuters Happily using up another @nytimes gift article to share these news about my client, @JuulLabsInc. One minor criticism with the headline: FDA "authorizes" tobacco products; it does not "approve" them. 1 2