FDA Rescinds Marketing Ban On Juul E CigarettesProducts Back Under Review JUUL Pods Packs of 4 From $19.54 Electric Tobacconist Maybe, just maybe, last week's authorization by the FDA, and the agency's acknowledgment that Juul is less harmful than cigarettes, might begin to change Juul's demonization, writes Joe Nocera. Read his full FDA authorizes Juul's e cigarettes for sale in US after 3 year ban