9 Iconic Kobe Bryant ADIDAS Sneakers From the 90s Before the Nike Era Detlef Schrempf x Adidas (1996) , The Commercial: Released in 1996, this ad showcased the first shoe Kobe Bryant ever wore in the NBA., The Peak: During the early 90s, Schrempf was a stat sheet 4 14 1996 Kobe Bryant Dual Signed Magic Johnson Roundball Classic Amateur Pre Game Worn Adidas Shoes PSA DNA LOAs, Adidas LOP sold at auction from 9th July to 26th July SCP Auctions What's the first pair of Kobe sneakers you ever owned or wished you had? Back in 1996, Kobe's Adidas deal made him more than a rookie it made him a brand.