Gorgeous Spring 1977 Givenchy Runway Ad Campaign Strapless Purple Silk Chiffon DressIn 1952, Givenchy founded his namesake house on Rue Alfred de Vigny in Paris and quickly rose to fame as one of the grand couturiers. 16 years later for the 1968 69 season, he added a ready to wear line of clothing and accessories called 'Givenchy Nouvelle Boutique'. The line was initially sold in the United States exclusively through Bergdorf Goodman and was eventually made available at other retailers. The line was high end and extremely well made.