Fabulous 1960s Madeleine de Rauch Haute Couture Pearl White Sequin & Rhinestone DressMadeleine de Rauch founded her self named couturier house in 1932. In the beginning she was known as a 'sportswear' couturier which in the context of that time meant that she focused more on day wear. As time progressed she turned to evening wear and became equally as known for her gowns. In the mid 1950s, realizing the importance and the inevitable coming of mass production, she and eight other fashion designers established the Ready to Wear