Jay's for Longines Silver Borgel Trench 1916This Watch Founded in 1832, Longines has a rich and exciting history. The company produced their first movement, the 20A, in 1867 near the Swiss town of Saint Imier, in a place called Es Longines ("long meadows"). This movement won an award at the Exhibition Universelle in Paris in the same year, and this was the first of many accolades for the company. The Longines brand name and logo were officially registered with the United International Bureaux