About Magazine B Reading B Magazine B Aesop MAGAZINE B No.16 AESOP 2ND EDITION BOOK AND SONS Aesop's Debut Book Chronicles the Brand's History: Buy It Here. *If you didn't find the issue you want, feel free to E mail us and we will order for you in our next monthly order* B attempts to discover truly good brands from todays market where countless brand named products are overflowing. B pursues its quest for true value of a printed medium by becoming a magazine that would be worth possessing, not affected by advertisements since it receives no financial support from the brand, and maintains a unique and independent perspective which is increasingly disappearing due to overflowing information mingled among different media outlets. B dedicates each issue to the story of one specific brand, which is one of the well balanced brands that JOH. discovers from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with Bs unique insights and in depth analysis. B will continue to search brands that it pursues to introduce cover to cover, such as Swiss recycled bag manufacturer Freitag and Japanese camping gear maker Snow Peak.