Magazine B: AsicsASICS originated from Onitsuka Tiger, a footwear brand Kihachiro Onitsuka established in 1949. The sportswear company has developed revolutionary footwear features including an outsole inspired by octopus suction cups, ventilation systems for breathability, and a proprietary GEL technology to improve shock absorption. Soon enough, Olympic medalists were seen wearing ASICS in athletic events and marathons throughout the 1960s and 1970s. Although the